There are a number of unique social media applications out there. Snapchat, for example, has 530 million active users as of Q2 2021. Known for its “Disappearing Posts” feature, this app is particularly popular among younger people. It encourages goofy selfies and offers a user-generated catalog of augmented reality filters. It’s primary demographic is young adults aged 18-24.
In addition to being a visual social media app, Snapchat allows users to send and receive snaps from other users. The app also allows users to update their Statuses 24 hours a day. According to Statista, Snapchat is estimated to have 229 million monetizable daily users in 2022. Pinterest also provides a dynamic way to engage with communities and participate in cultural dialogues. It is also a popular platform for fandoms and teens.
The emergence of micro-blogging services like Twitter has made it an effective marketing channel. Brands can use this app to build their voice and create a distinct brand identity. They can post funny, informative, and engaging messages to create a brand voice. In addition, businesses can also take advantage of the platform’s two billion users worldwide. They can buy ads, display products, or provide customer support to help their users.
Another unique social media app is Instagram, which has over 500 million active users and one billion monthly active users. Users spend an average of 27 minutes each day using Instagram, second only to Facebook in time spent on the platform. More importantly, Instagram is used by 37% of Americans over the age of 18. The usage ratio is greater among women than among men. The majority of users are aged 18-29, making it ideal for Gen Z and young millennials.
Check out the infographic below to compare and contrast different social media sites based on your needs!
Infographic created by Clover, a POS systems company
